Unit4 Accelerating Innovation to Meet Customer Demand
X4U customer events see growing interest in Unit4’s people-powered, AI-driven ERP as customers continue to embrace Success4U to support their cloud migrations.
London, UK, July 23, 2025 – Unit4, a leader in enterprise cloud applications for people-centric organisations, has closed the first half of 2025 with continued drive and momentum. Hosting its annual customer event, X4U, at venues across Europe, Unit4 saw growing demand from customers wanting to understand how its vision for self-driving ERP could help them to modernise their IT systems. To meet that interest, Unit4 continues to invest in new technologies that sets its ERP apart as the most innovative, cloud native platform for mid-market services-centric organisations. Customer cloud migrations have continued at pace, with many now choosing to adopt Unit4’s Success4U service methodology to support a smooth transition.
Empowering our customers with Innovation
Unit4 recently announced the launch of Advanced Digital Agent, Ava, that streamlines ERP workflows with AI-driven orchestration and automation. In addition, Unit4’s Spring 2025 solution release introduced updates that simplifies workflows and empowers teams to deliver more impactful results. For example, Unit4’s Invoice Management Experience, powered by AI features like Invoice Data Capture (IDC) and the Accounting Prediction Service (APS). These features drastically improve accuracy and reduce processing time, with invoice coding accuracy increasing by up to 50% and processing times slashed by up to 30%.
Additionally, the new invoice follow-up screen, integrating Ava’s capabilities, makes tracking statuses simpler and more efficient. Combined, these improvements have been shown to cut supplier inquiries by up to 40%, freeing up teams to focus on what really matters.
Unit4’s resource request capabilities in ERPx make connecting the right talent with the right tasks faster and easier. Seamless communication between project managers and resource managers ensures projects stay on track and aligned with goals.
This release is packed with enhancements to help finance and operations teams work smarter, not harder. From sophisticated automation to compliance solutions, Unit4 continues innovating to simplify challenges and deliver tangible value.
Celebrating 10 Years of Innovation with Crazy Lab Days
Unit4 proudly marks the 10th anniversary of Crazy Lab Days, its flagship internal innovation event that reflects the company’s ongoing commitment to exploring and building solutions with next-generation technologies. This initiative brings together employees from across regions and roles, empowering them to develop ideas over five months that address real customer challenges and deliver meaningful value.
From these submissions, the Product & Engineering leadership team selects the top five concepts to advance to the final stage—Crazy Lab Days week in Lisbon—where they will be transformed into working prototypes. With strong backing from Unit4’s senior leadership, the most promising innovations are integrated into the company’s solutions portfolio.
These innovations aim to enhance user experience, streamline operations, and adapt to evolving customer needs. Past successes include Ed the Manager (Smart Automation Services), Payroll Navigator, or AIMapping, which has revolutionized data discoverability.
Strengthening Customer Traction Across Broad Range of Industries
Unit4 closed the first half of the year with strong momentum in cloud migrations, new customer wins and customers who are live on Success4U. With 50% of engagements now using Success4U and more than 1100 customers in the cloud, this showcases Unit4’s commitment to empowering customers to maximise their ERP investments and rapidly deliver value.
Customers included:
- IVL Swedish Environmental Institute, is located in Stockholm and is an independent research institute within the environment and sustainability
- Wedbush Securities, a leading financial services provider, headquartered California, US
- Municipality of Breda, one of the larger municipalities in the Netherlands
- Huge Bostäder AB, a real estate company located in Huddinge, Stockholm, Sweden.
We understand how challenging it is for our customers to keep up with the pace of technology change, which is why we are committed enabling a smooth transition to the Cloud through our Success4U programme.
Simon Paris
CEO, Unit4
Simon Paris, CEO, Unit4: “We understand how challenging it is for our customers to keep up with the pace of technology change, which is why we are committed enabling a smooth transition to the Cloud through our Success4U programme. This helps minimise disruption and speeds the path to value, which speaking to customers at X4U, is a top priority. They are also excited to discuss our vision for self-driving ERP and how putting these cloud native foundations in place will enable them to embrace the latest innovations, including AI, when its right for their organisation.”
Unit4 X4U showcases people-powered AI driven vision for ERP
Unit4 welcomed more than 1000 customers and partners from Sweden, UK, Benelux and Norway to its annual customer event, X4U. Highlights included keynotes from the leadership team about Unit4’s vision and strategy for the future where ERP empowers users with AI tools, fireside chats with customers, deep dives into its latest product innovations and live demos demonstrating how AI and automation is transforming our technology. There were also further industry specific sessions covering professional services, non-profit, public sector and higher education hosted by our industry experts and featuring case studies from our clients on the journey to the Cloud.
Analyst Recognition
During the first half of 2025, Unit4 received analyst recognition from Dresner Advisory Services as part of its inaugural Application Innovation Awards, for Workforce Planning
The Application Innovations Awards go to top ranked vendors in Dresner Advisory’s 2024 Wisdom of Crowds series of applications-focused thematic market studies. The annual thematic studies are based on data collected from end users and provide a real-world perspective on various capabilities related to Dresner’s annual research. Each report examines current deployment trends, user intentions, application requirements and priorities, and industry capabilities.
Additional resources
- Discover how Unit4’s AI-driven Invoice Management Experience simplifies finance workflows
- Highlights from Unit4's Spring 2025 Solution Release
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About Unit4
Unit4's next-generation enterprise resource planning (ERP) solutions power many of the world's mid-market organizations, bringing together the capabilities of Financials, Procurement, Project Management, HR, and FP&A to share real-time information, and deliver greater insights to help organizations become more effective. By combining our mid-market expertise with a relentless focus on people, we've built flexible solutions to meet customers’ unique and changing needs. Unit4 serves more than 4,700 customers globally across a number of sectors including professional services, nonprofit and public sector, with customers including Southampton City Council, Metro Vancouver, Buro Happold, Devoteam, Save the Children International, Global Green Growth Institute and Oxfam America. For further information visit www.unit4.com.
For more information, please visit https://www.unit4.com/, follow us on, Facebook: Unit4 Business Software, Instagram: @unit4global or visit our YouTube: Unit4 and LinkedIn page.
Press Contact
Lisa Stassoulli
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